I am so sick of the plain old boring flat hair color. It doesn't look natural. I love this look, as if the sun has slightly kissed your hair in all the right places. It looks so much better in photographs as well to add some dimension. Especially when your hair is dark, if your up against a dark wall you hair completely hides... this tiny bit of color lightens up everything. I recommend everyone do this with their hair.. it can be very subtle or more extreme and so many different shades.